FOR INDEPENDENT FOOD BUSINESSES
The best independent food businesses didn’t start to serve algorithms. They started to know their customers, earn their trust, and do something they’re genuinely proud of. Hearth is built for those businesses — and for a better way of operating than the one most of them are stuck with.
Hearth is built around planned food moments — a fixed menu, a set time, a clear capacity, with customers committed before you start. On Hearth, these are called drops.
Most people who start a food business do it because they want direct relationships with customers, a community that knows their name, the chance to do something they’re genuinely proud of. Hearth is built around that instinct, not against it.
THE DROP
Set your menu, timing, and capacity. Watch orders come in before you begin. No guesswork. No waste.
Southbury Farm Pizza Co
ORDERS
Real orders, real money — before you’ve prepared a thing. You see exactly what’s needed and produce precisely that.
INTELLIGENCE
Loyal, lapsed, new — Hearth tells you who’s who before every drop, so you always know who to reach first.
YOURS TO KEEP
A customer base you own — not rented from a platform that sits between you and them, takes a third of your revenue, and keeps the customer data for itself. It grows with every drop and compounds over time. And as more businesses like yours use Hearth, the platform gets smarter for everyone.
Total customers
284
↑ 22 this month
Orders taken
641
↑ 18% vs last drop
Repeat rate
67%
Loyal core: 48
Commission
0%
Revenue: £4,820
If you want to know who’s coming before you start — Hearth is built for you.
Reduce aggregator dependency. Build a customer base that’s yours to keep.
Formalise the pre-order model you’re already running informally. Make every night predictable.
Turn one-off market customers into a direct audience for your next drop.
Run planned, capacity-controlled services with a compounding customer base.
Sell direct through weekly or seasonal drops. Committed buyers, no marketplace fees.
Pre-order drops for produce, hampers, and seasonal selections. Make exactly what’s needed.
Hearth isn’t for every food business, and we’re comfortable saying that.
If volume is the only metric that matters, if always-on suits your operation, if you’re happy letting a platform own your customer relationships — Hearth probably isn’t the right fit.
It’s for businesses that want something more durable than a listing.
Hearth is live with independent food vendors across Dorset. We’re building carefully — one drop at a time.
Hearth works alongside whatever you already run — a shop front, a market stall, a food truck pitch. It’s not a replacement for how you operate today. It’s the pre-order and demand layer that builds you something those tools don’t: a customer base that’s entirely yours.
Every drop adds to a customer base that compounds over time. Free to get started. Your first drop is yours to own.